From August 2020
950 / month
Music Experts is a blog publication focusing on reviewing the latest guitars. Their revenue comes from affiliate links to Amazon for guitar and other instrument purchases. The company’s main goals are to provide readers with valuable information via guitar reviews and direct them to where they can buy the instruments
The beginning: Slow but steady traffic growth
The Music Experts team are a group of guitar-enthusiasts, and decided to launch a blog publication about their favorite instrument. The team always enjoyed reviewing guitars and they selected a handful of products and started writing about them. The team slowly grew the website as it seemed like a good additional source of revenue. By 2019, the blog had a stable average monthly traffic of ca. 950.
Pushing for growth but pressed for time
As for many of us, 2020 brought a big change for Music Experts. The team no longer had time to create new content or tweak the site’s SEO or CRO performance. However, Stephen, the founder of Music Experts and cofounder at Polkadot Tiger was excited to get started with SEO A/B testing as he knew that Polkadot Tiger would automate most of the time-consuming work associated with the process.
A time-efficient method for SEO Testing
From August 2020, the Music Experts team began SEO A/B Testing with Polkadot Tiger. Setting up the plugin and connecting it to the website was straightforward. After that, they could start experimenting with the tool.
The focus was on testing new variations and structures of metadata for key pages. This only took a few minutes of the work week (about 15 minutes/week) to create a hypothesis about which type of metadata would perform best and write a couple of variations to test each potential approach.
Testing could easily fit the Music Expert’s team schedule despite the busy period.
Using Polkadot Tiger enabled the team to be consistent with SEO testing even though they did not have time to improve Music Experts in any other way. And after nearly 149 days of continuous testing, they were delighted to see that performance for the tested pages had vastly increased compared to all of the website’s other pages that were not subject to A/B Tests.