The idea to create a product that automates SEO A/B Tests was born early in 2019 while Stephen, one of the founding team, was running his SEO agency and experimenting with new ways to generate more traffic for his client's websites.

After running countless SEO A/B Metadata tests on various websites and countless hours manually collecting data for each page over the course of a test and collating the results, Stephen saw that many of the key metrics such as Click-Through Rates, time-on-site, bounce rates and even impressions sky-rocketed after a few rounds of testing.

Despite trying to optimize the process, Stephen found the process quite time-consuming and struggled to find a scalable solution.

Enter the second Co-founder, Jamie!

Prior to Polkadot Tiger, Jamie began his career as a full-stack developer within an SEO agency and had worked in many roles up to CTO and knew his way around the development engineering World. After discussing the idea with Stephen, Jamie became hooked on the idea and couldn't stop thinking about it until he had found an automated way to run SEO A/B Metadata tests. As a result, Polkadot Tiger was born!